Open the full-home conversation.
Start with the homeowner and the complete property conversation instead of a single-product pitch.
For Sales Professionals, Dealers & Partners
Equity ONE connects multiple home-solution categories within one ecosystem, giving qualified sales professionals and dealer partners a broader way to explore the real needs behind each homeowner conversation.
Built for sales professionals, dealers and teams ready to think beyond a single product.
The Opportunity
A homeowner may invite you in for solar, roofing, HVAC or another need. The home itself can tell a much bigger story.
In a traditional single-product model, the conversation often ends when that one category ends. Equity ONE is built around a broader, homeowner-first approach: understand the property, identify legitimate needs, and explore the solutions that make sense within one connected ecosystem.
One relationship can reveal more than one legitimate home-service need.
Your conversation can expand beyond the product that originally opened the door.
The goal is not to force more products. It is to see more of the home.
The Equity ONE Approach
Start with the home, not the product. The Equity ONE framework keeps the conversation consultative, relevant and centered on the homeowner's actual needs.
Start with the homeowner and the complete property conversation instead of a single-product pitch.
Look across the property for relevant needs involving energy, protection, comfort, efficiency and other available categories.
Determine which opportunities are appropriate for that homeowner, market and situation.
Connect the homeowner with the appropriate solution or program available within the Equity ONE ecosystem.
One Ecosystem
A connected conversation can extend across multiple home-service categories where programs are available and appropriate.
Residential solar solutions within the Equity ONE ecosystem.
Roofing solutions focused on protection, durability and the home envelope.
HVAC and home-comfort solutions for applicable markets and programs.
Energy-storage opportunities connected to applicable homeowner needs.
Specialized solar-panel removal and reinstallation for applicable roofing projects.
Water-related home solutions where offered and available.
Fencing solutions for applicable residential needs and markets.
Home EV-charging opportunities where programs and availability apply.
Products, programs, service categories and availability may vary by market.
For Sales Professionals
Move beyond a single-product conversation and understand more of the homeowner's legitimate needs.
Explore opportunities across several home-service categories within one connected ecosystem.
Work within a broader structure instead of relying on unrelated vendors for every category.
Receive applicable program, qualification, onboarding and operational information from the Equity ONE team.
Explore solutions based on actual homeowner needs instead of forcing a product into every conversation.
Qualified partners may explore additional categories or markets where applicable programs are available.
For Dealers & Sales Teams
Equity ONE can be relevant to individual sales professionals, dealer owners, managers and sales organizations looking for a broader home-solutions conversation.
How It Works
Share your role, market, background and the areas you want to explore.
The Equity ONE team reviews your background, market and stated interests.
If appropriate, a representative may contact you to discuss available programs and next steps.
Qualified individuals or organizations can learn about applicable programs, services and onboarding requirements.
Who It's For
This page is designed for experienced salespeople and organizations that want to explore a broader homeowner conversation within a structured home-solutions ecosystem.
Experience in a specific Equity ONE product category is not necessarily required. Program requirements may vary.
Connect With Equity ONE
Tell us a little about yourself, your market and your sales experience. Our team will review your information and, if appropriate, contact you about available Equity ONE opportunities.
Required fields are marked with an asterisk. SMS consent is not required to submit.
SMS Program Information
Equity ONE may use SMS only for individuals who provide a mobile number and independently select the corresponding SMS consent option.
Depending on the consent selected, messages may include:
One Home. More Possibility.
Equity ONE gives qualified sales professionals and dealer partners a broader way to think about each homeowner conversation.
Explore the Opportunity