For Sales Professionals, Dealers & Partners

One Home.
More Opportunities.

Equity ONE connects multiple home-solution categories within one ecosystem, giving qualified sales professionals and dealer partners a broader way to explore the real needs behind each homeowner conversation.

Explore the Opportunity

Built for sales professionals, dealers and teams ready to think beyond a single product.

The Opportunity

You already earned the conversation. Why stop at one need?

A homeowner may invite you in for solar, roofing, HVAC or another need. The home itself can tell a much bigger story.

In a traditional single-product model, the conversation often ends when that one category ends. Equity ONE is built around a broader, homeowner-first approach: understand the property, identify legitimate needs, and explore the solutions that make sense within one connected ecosystem.

01

One relationship can reveal more than one legitimate home-service need.

02

Your conversation can expand beyond the product that originally opened the door.

03

The goal is not to force more products. It is to see more of the home.

The Equity ONE Approach

One Home. Every Solution.

Start with the home, not the product. The Equity ONE framework keeps the conversation consultative, relevant and centered on the homeowner's actual needs.

01 — OPEN

Open the full-home conversation.

Start with the homeowner and the complete property conversation instead of a single-product pitch.

02 — IDENTIFY

Understand legitimate needs.

Look across the property for relevant needs involving energy, protection, comfort, efficiency and other available categories.

03 — PRIORITIZE

Focus on what makes sense.

Determine which opportunities are appropriate for that homeowner, market and situation.

04 — CONNECT

Connect the right solution.

Connect the homeowner with the appropriate solution or program available within the Equity ONE ecosystem.

One Ecosystem

More Ways to Serve the Same Home.

A connected conversation can extend across multiple home-service categories where programs are available and appropriate.

Residential solar energy system

Equity Solar

Residential solar solutions within the Equity ONE ecosystem.

Residential roofing

Equity Premium Roofing

Roofing solutions focused on protection, durability and the home envelope.

Equity AirPro

HVAC and home-comfort solutions for applicable markets and programs.

Battery Storage

Energy-storage opportunities connected to applicable homeowner needs.

Remove & Reinstall

Specialized solar-panel removal and reinstallation for applicable roofing projects.

Equity Water

Water-related home solutions where offered and available.

Modern residential fence and home exterior

Equity Fence

Fencing solutions for applicable residential needs and markets.

EV Charging

Home EV-charging opportunities where programs and availability apply.

Products, programs, service categories and availability may vary by market.

For Sales Professionals

You Know How to Open the Door. Equity ONE Expands What Can Happen Next.

01

Broader Home Conversations

Move beyond a single-product conversation and understand more of the homeowner's legitimate needs.

02

Multiple Solution Categories

Explore opportunities across several home-service categories within one connected ecosystem.

03

One Connected Platform

Work within a broader structure instead of relying on unrelated vendors for every category.

04

Partner Support

Receive applicable program, qualification, onboarding and operational information from the Equity ONE team.

05

Built Around the Homeowner

Explore solutions based on actual homeowner needs instead of forcing a product into every conversation.

06

Room to Expand

Qualified partners may explore additional categories or markets where applicable programs are available.

For Dealers & Sales Teams

Give Your Team More Than One Product to Talk About.

Equity ONE can be relevant to individual sales professionals, dealer owners, managers and sales organizations looking for a broader home-solutions conversation.

Broader product conversations Applicable home-service categories Structured partner communication Qualification & onboarding Potential category or market expansion
Become an Equity ONE Partner

How It Works

Getting Started Is Simple.

01 — TELL US ABOUT YOU

Complete the partner interest form.

Share your role, market, background and the areas you want to explore.

02 — WE REVIEW

We review your information.

The Equity ONE team reviews your background, market and stated interests.

03 — CONNECT

Connect with our team.

If appropriate, a representative may contact you to discuss available programs and next steps.

04 — EXPLORE THE FIT

Learn what may apply.

Qualified individuals or organizations can learn about applicable programs, services and onboarding requirements.

Submitting an inquiry does not guarantee acceptance into any Equity ONE dealer, sales, partnership, employment or other program.

Who It's For

Is Equity ONE a Fit for You?

This page is designed for experienced salespeople and organizations that want to explore a broader homeowner conversation within a structured home-solutions ecosystem.

✓Experienced sales professionals
✓Solar representatives
✓Roofing representatives
✓HVAC representatives
✓Home-improvement sales professionals
✓Independent dealers
✓Dealer owners
✓Sales managers
✓Sales organizations
✓Home-service professionals

Experience in a specific Equity ONE product category is not necessarily required. Program requirements may vary.

Connect With Equity ONE

Ready to Explore the Opportunity?

Tell us a little about yourself, your market and your sales experience. Our team will review your information and, if appropriate, contact you about available Equity ONE opportunities.

SMS choice stays with you.
You can submit this form without consenting to text messages. Marketing and non-marketing SMS permissions are separate and optional.

Partner Interest Form

Required fields are marked with an asterisk. SMS consent is not required to submit.

SMS Program Information

Equity ONE SMS Communications

Equity ONE may use SMS only for individuals who provide a mobile number and independently select the corresponding SMS consent option.

Depending on the consent selected, messages may include:

  • Responses to inquiries
  • Appointment scheduling
  • Appointment reminders
  • Qualification or application updates
  • Onboarding information
  • Support
  • Program updates
  • Sales or dealer opportunity information
  • Events or promotions
Message frequency may vary. Message & data rates may apply. Reply STOP to opt out. Reply HELP for assistance. Consent to SMS is voluntary.

One Home. More Possibility.

You Already Know How to Sell. Now Expand What You Can Offer.

Equity ONE gives qualified sales professionals and dealer partners a broader way to think about each homeowner conversation.

Explore the Opportunity